Planet Conscious
Using business as a force for good. Protecting our playground, protecting what we love.
Responsibility & Ethics
At Vivida, we believe in using business as a vehicle and force for good. The principles of slow fashion —crafting fewer, better products with greater care—have always been woven naturally into our way of thinking. We develop with intention, refine with care, and innovate with purpose—driven by a belief that we can always do better—for people, for our planet, for our future, and for the greater good.
Initially conceived not as a company but as a purpose-led, community-driven passion project set out to do good, positive impact is in Vivida's founding DNA.
Inspired by the awe-inspiring beauty of Earth & the animal kingdom, the infinite wonder of the universe, and the interconnectedness of all life, a core founding value of the Vivida Lifestyle is to promote connection to and appreciation for nature. We believe that what we cherish, we must protect, and in a world facing personal, geopolitical and environmental crises, nurturing a closer relationship with nature and water not only enhances wellbeing but sparks a profound sense of responsibility. This is why we are committed to investing time and resources into ensuring our products cause the least amount of harm to our planet and the animal kingdom.
Since 2017 we’ve committed ourselves to learning new and eco-friendly ways of developing and manufacturing products, hoping to serve as good stewards in the industry, setting a positive example, and inspiring others to take action. As we evolve, so too will our commitments and scope of our positive impact agenda. We remain dedicated to careful research and due diligence to ensure that fibres, processes, ethical concerns, and sustainability remain at the forefront.
We hope you enjoy the journey with us — together, we can create a future that is brighter, kinder, and more connected to the natural world.
Inspiring a connection to nature, our fragile home planet and all that is bigger than ourselves.
Our Intiatives
Products built to last; designed for minimum impact
We challenge the status quo of the fashion industry’s ‘waste and replace’ attitude by always making products that are built to last, have timeless appeal and designed to have as little impact on the planet as possible.
Guided by the principles of slow fashion 🌿, our philosophy is simple: buy less, buy better. By focusing on fewer products, we are able to invest greater care, craft, and innovation into every piece—ensuring that what we create is not only versatile, but the very best it can be, designed to endure through seasons of adventure and life.
Certified recycled & organic materials
The materials we use in our products and packaging are certified organic, biodegradable or recycled wherever possible, and have been since 2017. Wherever we've not achieved a sustainable solution, we're working towards one. We recently introduced water-soluble packaging that leaves no trace - Eco Friendly Hydropol (TM) degrades naturally after 12 months, leaving behind only carbon dioxide, oxygen and mineralised biomass.
Reduced waste
Our Imperfect Collection lets customers purchase items that don't meet our strict quality standards but are perfectly useable. This gives customers a great price option and reduces waste. Other companies would typically incinerate or send these items to landfill. Our pre-order system also helps prevent waste & misestimations. Textile overproduction is a huge problem in the fashion industry.
Post-purchase responsibility
We encourage post-purchase responsible practices with the Guppyfriend laundry bag. This item decreases the microplastics contributed to waterways when machine washing clothes.
Ethical manufacturing
We have established ethical & conscious manufacturing across Portugal, India, Cambodia and China. We're proud to say we have close, friendly and long-term win-win relationships with our manufacturing partners, built on trust.
Considerate logistics
98% of Vivida stock is imported via sea and road freight. Our manufacturing partners also minimise energy and water usage, making use of rainwater and renewable energy.
UN climate pledge
Vivida Lifestyle is a proud member of The United Nation Fashion Industry Charter for Climate Action. In 2019, we signed on as participants of their Fashion for Climate Action Charter. We are actively involved in the working group to contribute, learn, and make essential changes in the industry for the sake of our planet and to be a model for other businesses both big and small.
In the works
These are some of the sustainability initiatives we are currently working on and hope to provide in the near future:
- KeepWarm rental system
- Repair & tailoring service
- Alliance with The Ocean Cleanup
- B-corp certification
- Closed-loop recycling
Lovers of nature - our home, our playground, our responsibility to protect it