Truly more than a Brand

Vivida is a community, philosophy & lifestyle - built for you, supported by you, and lived by you

What is Vivida Lifestyle?

UK-based, Vivida Lifestyle is a pioneering adventure & wellbeing lifestyle brand built to inspire a life well-lived; powered by award-winning eco-chic waterwear, outerwear & accessories.

With its name derived from ‘Una vida bien Vivida’ (‘life well lived’ in Spanish), Vivida exists to inspire & empower one another to unlock our full potentials and live our best & healthiest lives doing what we love.

More than a brand, Vivida is a philosophy and lifestyle; a movement that unites a global community of adventurers dreamers thinkers & doers, with like-minded passion for nature, adventure and wellbeing.

The Foundations of Vivida

Purpose

To inspire and empower a life well-lived; a life with purpose and connection; connection to adventure, freedom, balance, the planet, others, and oneself.

Product

To create the best products for water, adventure, and life. Eco-conscious pieces of art that combine creative beauty and function, and facilitate living a Vivida Lifestyle.

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Planet

To use business as a force for good. Prioritising purpose, people & planet in the way we do business since 2015. Inspiring connection to nature, our fragile home planet and all that is bigger than ourselves.

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People

To unite and uplift a global community of adventurers dreamers thinkers doers with a passion for life and the natural world.

As Seen In

"A global community, a wellness movement, a celebration of nature and adventure, all under the umbrella of a killer lifestyle brand."

— Henry Barton, friend of Vivida

How did Vivida start?

Vivida Lifestyle wasn’t born from a whiteboard strategy in a meeting room - it wasn’t created to fill a gap in the market. It’s not a story, a strategy, or an image with a manufactured message or purpose. Vivida is real. Those who know it, feel it, and keep coming back for more.

Vivida was initially conceived as a community, formed to serve as a reminder and daily inspiration to live life to the fullest. After the unexpected death of his dad when Vivida founder, David Harris-Burland, was young, he quickly realised that life is short. He was inspired the beauty of impermanence and felt a calling to do what he loves now and inspire others to do so too.

“Vivida began with the ethos of inspiring healthy, outdoor lifestyles and what resulted was a grassroots community dedicated to leading meaningful, adventurous lives. The evolution of products followed that culture, and in that sense, Vivida started as a community and remains committed to those same principles today.”

The Kiteboarder Magazine

The business itself started from very humble beginnings. David and his mum initially used their garage as storage, and personally packed and waited in line at the Post Office to ship orders every day.

Vivida has come incredibly far. Vivida is no longer just a vision or kitchen table operation. It’s a reality with a momentum of its own. And just as brands before Vivida have pioneered new approaches to emerging markets and trends, so too will Vivida, at this perfect intersection of consumer awareness, a deep need for authenticity, sustainability, wellbeing and happiness… as a lifestyle.

“When entrepreneur David Harris-Burland launched his eco-conscious sportswear and accessories company Vivida Lifestyle, it was to a global community of followers that he’d spent several years building. Nevertheless, it took all of his determination, enthusiasm and powers of persuasion to turn what started as a purely passion- driven project into the business it is today.”

Forbes

Today, David’s passion project has evolved into a movement that touches nearly every corner of the world with sustainable products and unmistakable energy. Our name, derived from 'Viva la Vida', is the basis of our philosophy in all that we do, support, and create. Our sportswear & gear is built to enhance your adventures, with travel-friendly, eco-conscious & built-for-you quality and style. With community & connection at the forefront of every aspect of the Vivida Lifestyle, we can proudly say we exist for you; the adventurers, the dreamers, the thinkers, and the doers. We hope to enable & enlighten your journey wherever it may lead.

Although the business of Vivida began in the UK, the community has always been global. Today Vivida is supported by a small passionate team that thinks big. Vivida is an independent brand run by people that really care. We like to think of ourselves as global citizens with connection being at the heart of what we do.

“Vivida Lifestyle is more than something you wear. It’s a movement that has personally inspired me to better myself in all aspects of my life. When I wear the Vivida brand it empowers me to unravel my full potential in my journey. It’s a sense of pride.”

— Vivida Community Member

This film, circa 2016, is now a Vivida classic. It perfectly captures the feeling at the start of the movement and illuminates how far Vivida has come, and all that has transpired for Vivida to become a truly global community built alongside real people, authentic purpose, and a radical vision.

Read more about the making of Together.

“Vivida is more than a brand, it's a vision for a better world, in which dreamers from all corners of the world unite to make those dreams a reality. Vivida is a community, a family.”

— Vivida Community Member

Where is Vivida going?

While Vivida has come a long way, we’re constantly seeking what’s next. The momentum has begun and we couldn’t be more excited about all the promise and possibility of this Vivida Movement. It is already strong and vibrant, yet has so much room to develop and grow! We’re scratching the surface.

Part of Vivida's growth factor will continue to be simply giving our community more of what they want. Crafting inspiring content and products for a growing audience that not only fulfils our collective needs but also resonates with us all on a deeper level.

Vivida’s long-term destiny will continue evolve around our foundations of purpose, product, planet and people. Vivida’s ‘why’ is clear, and we’re really excited to discover the ‘what’ and the ‘how’ of Vivida’s journey of holistically and genuinely delivering on our purpose of empowering and inspiring a life well lived. The opportunities for Vivida are abundant, and overflowing in the realms of adventure, connection, nature, wellbeing, experience and community...

So what’s next on the horizon? Will it be 'Vivida Adventures', 'Vivida Villages’, a Vivida podcast or even documentaries..?

Join us on the journey. The adventure is just beginning...